The Moms

The MomBod founders Alexina and Emily looking at each other an smiling wearing MomBod merch

About

THE FOUNDERS

This is a MomBod isn’t really about bodies. Instead it’s our response to the DadBod phenomenon, which celebrates men with soft and non-threatening physiques, and as a concept, is emblematic of the innumerable ways in which expectations of men and women differ. DadBod is our catchall for the patriarchy, which shows up in the smallest and biggest of ways in contemporary life: through the way we speak, live, work, and love.

‍This is a MomBod is a slogan, a newsletter, and a fashion statement. It’s for anyone who calls themselves “Mom” (and thus, has a MomBod) and for anyone who loves them.

‍This is a MomBod. You know you want one.

co-Founder

ALEXINA
CATHER

Alexina Cather is a single mom to three boys and works in food policy and school food. She grew up in San Diego and holds a B.A. in Integrative Biology and a minor in Anthropology from U.C. Berkeley, and an MPH from the University of San Francisco. In 2020, after years of living and working in NYC, she moved to Vermont but still works in NYC, and her juggling skills have gotten so good she often thinks she should join the circus.

Emily Gaynor smiling wearing a MomBod baseball cap

co-Founder

EMILY
GAYNOR Porto

Emily Gaynor Porto is a divorced, co-parenting mom to boy/girl twins and works in the art world as a publicist. She grew up in Portland, Oregon and holds a B.A. in Hispanic Studies from Vassar College and an M.A. in Cultural Memory from the University of London. After years of living and working in NYC, she now lives in Cooperstown, NY. emilygaynorporto.com

Our Story

In the fallout of the COVID turmoil, This is a MomBod Founders Emily and Alexina found themselves needing connection—to each other and to other moms whom they couldn’t be with physically. They needed lightheartedness during a heavy time but also an outlet to talk about big things, so they started a newsletter called Parent-ing.

During this time, both of their long-term relationships, a marriage for Emily and a partnership for Alexina, fell apart. They found themselves working remotely in their beloved careers while also longing to create a business that spoke to the experiences of moms and women in general. This is a MomBod is a calling, a movement, and a passion. We hope it brings you some inspiration, new ideas, and plenty of joy.